Posts in the ‘Vendor Directory’ Category
Our Mother's Day guide is filled with so many fantastic homemade items. Here are my favorites in no particular order...
Mom Heart Tattoo Cookies by Baked
Mom Was Right Mother's Day Card by Fantastik Spastik
Fleur de Sel Caramels by Sweetniks
Best Mom Ever Banner by Bekah Jennings
Printable Mother's Day Vintage Tickets by Sueños Encantados
Patchwork Pincushion with Linen Bird by Sew Sweet Violet
Family Platter by HollySlayHandmade Tea Sets
Edible Vintage Tea Pot Cupcake Toppers by Tasty Prints
Hearts on a Stick by Paper Polaroid
Check out our entire Mother's Day guide. You'll see some great stuff!
For every holiday we put together a shopping guide filled with handmade party supplies from our vendors with Etsy shops. I love to look at all the creative products. Here are my favorite party supplies from our current St. Patrick's Day guide.
Four Leaf Clover of Love Water Bottle by Sassy Alice Designs
St. Patrick's Day Gift Tags by Fresh Lemon Blossoms
Fondant Beer Mug with Shamrock by GoodiesByMelissa
St. Patrick's Day Printable Party Circles by Posh Pixels Design Studio
Girl Leprechaun Baby One Piece Shirt by personaliTEE shop
Shamrock Sugar Cookie Bites by The Cookie Maven
Hand Appliqued Bunting by Little Kitten Homemade
Modern Celtic Wedding Invitation by Paper Impressions
Gourmet Marshmallow Shamrock Dipped Fluffs by Maddyson's Marshmallows
Lucky Leprechaun Mini Top Hat Headband by Cutie Patootie Designz
Happy St. Patty's Day Vintage Gift Cards by SongbirdGreetings
St. Patrick's Day Party Favor Bags By Inchworm Goody Bags
To see all the amazing items from our Etsy vendors, check out our St. Patrick's Day guide of handmade party supplies.
Here are some of my favorite Valentines' Day items on Etsy that you can't eat. :) Aren't these lovely?
If you didn't see my post from yesterday, check out my favorite edible Valentine's Day Etsy finds. You'll love them!
I love Valentine's Day. Maybe it's because it's my birthday month, I love pink, and I love... love.
So, here's my first Valentine's Day post of the season. Check out these amazing treats I found on Etsy. I want to eat them all!!
Tomorrow I'll be showing off my favorite non-edible, but still delicious, Valentine's Day Etsy finds. Wait until you see...
New Year's is right around the corner, so I thought I'd highlight some of my favorite New Year's items from our vendors on Etsy. I love the New Year because I'm always excited about what's to come.
Check out these wonderful items by such talented people...
I’m excited to bring you Part 3 in our series directed at Etsy Shop owners. This is another guest post from Natalie Gowen, a marketing expert who focusing on helping Etsy shop owners increase sales and visibility.
If you haven't already checked out her Part 1 on How to Charm the Etsy Search Engine and Part 2 on Tips and Tricks for Discovering the Right Keywords, you might want to read those first.
And now, we get to learn about tags and descriptions, and how to make them work for you... Take it away Natalie!
Now that you have your keyword down pat and your listing title is brimming with them, it’s time to move on to your item description and your tags.
PAINT A VIVID PICTURE
The description is mostly for your viewers, to help them fully understand what their money will get them. However, sprinkling in a few of the primary keywords and a few secondary ones will help you come up in the search results – if not on Etsy, definitely on Google.
And hey, who wouldn’t love a little bit of love from Google!
But really, as far as the Etsy results go, descriptions don’t really boost your results – so here’s your chance to really write for the people rather than the robots.
Give them what they want to know before parting with their money.
- Be thorough, try to give people an understanding of the product as if they were holding it in their hand.
- Put yourself in their shoes – what questions would you want answered?
- List any exclusions or limitations
- Describe the materials used
- Give ideas for coordinating products in your shop
Tags on the other hand are not at all important for Google, but they are very important for the Etsy results.
Remember that list of keywords? You picked the most important one and put it in your title. But there are plenty of other keywords and phrases that are relevant to your item. They tap into the “long tail” results of a keyword search.
The long tail is marketing speak for all the people who don’t search by the most popular keyword or phrase. If 35 percent of people looking for a bunting banner type in “bunting banner” there’s still a large share of the market that uses other terms like flag banner, party banner, fabric banner, etc.
To make sure you don't lose this larger share of the market, fill your tags with these outlying phrases.
Here’s a few helpful tips for getting it right:
- Because the bots are looking for exact matches, use short phrases – two to three words at the most.
- Use as many of your keywords as you can.
- Add in descriptive words – texture, color, size, style
If you’re not trying to be sneaky, you’ll be just fine in most cases – but it’s always wise to be up to date on those policies.
Thank you once again for all your insights and knowledge, Natalie!
Natalie is a craft-a-holic with a wickedly nerdy marketing streak. Her blog, MoxieTonic.com is the love child of her two passions – educating, enlightening and empowering Etsy-shops owners towards greater success through tried and true business practices. Check out the blog or follow her on Facebook.
Also, if you are an Etsy shop owner and haven’t joined our Catch My Party Etsy team, please do so! We will be announcing our second Design Challenge just in time for Valentine's Day. Did you see our first one?
I feel honored that I get to show off the work of such creative people. I really do love my job and that is one of the main reasons.
Thank you to everyone who participated. I hope you get a lot of exposure for the beautiful items you've made.
And now, without further adieu, here are my top 12 favorite snowflake items, in no particular order (there were so many I loved, my husband had to play tie breaker on a few and I still had to pick 12 instead of 10)...
Thanks again to all of you talented people who added your items. I'm planning to do another design challenge for Valentine's Day. I hope you'll join then too.
And tomorrow, I will be doing a random drawing where one of you will win an HP Officejet 7500A Printer! Good luck!
I could browse Etsy all day! Here are some of my favorite Christmas finds so far this season...
If you are not an Etsy vendor, you can still enter. Just email me photos of your snowflake themed products (at jillian(at)catchmyparty(dot)com) and I'll add them to the group! This challenge is open to anyone who designs party-related products. If you are an Etsy vendor, make sure to tag your items “CMPsnowflake.”
The challenge ends at midnight (PST) November 30th. And please remember, by entering and designing items that incorporate the theme, not only will you get a chance to show off your handmade “snowflake” holiday goods on our site, but you could also win an HP Officejet 7500A Printer.
Good luck!! I can't wait to see what you come up with. Your time starts now!!! I've just always wanted to say that. :)
I'm excited to bring you Part 2 in our series directed at Etsy Shop owners. This is a guest post from Natalie Gowen, a marketing expert who focusing on helping Etsy shop owners increase sales and visibility.
So without further adieu, take it away, Natalie...
Customers get on Etsy with a picture in their mind. They’ve imagined the perfect party for their kiddo and they have to somehow translate that picture into words to begin a search. If you can get inside their mind and figure out what words they’re going to use – you have hit the search engine jackpot!
In my last post I talked about coming up with a list of possible keywords. There are undoubtedly some golden phrases on your list – but how do you separate the good ones from the duds?
Google It! Of course.
Google is a treasure trove of Internet data. Every day millions of people enter searches on their site – and Google, being a smart little cookie, keeps track of this data.
Then, because Google is great at sharing information, it lets you see just how many searches are performed on any keyword or phrase you can dream of. And even though it’s Google’s data, you can bet if people search for it on Google, they search for it on Etsy too.
To access the data you need to visit Google AdWords. This is where Google sells the ads that appear at the top and side of your search results. Their keyword research tool is going to tell you how popular a search term is and give you ideas for alternatives.
Take your list of keyword ideas and go to Google AdWords Keyword Tool. For the sake of this example I’m going to be searching keywords for my delicious cake pops. (Photo courtesy of The Sweet Source Cake Pops)
When you open up the keyword tool:
- Take the most basic description of your item as your first keyword to search
- Enter it in the “Word or phrase” box
- Select “Only show ideas closely related to my search terms”
- Jump throw the CAPTCHA hoop and prove you are a human being
- Hit "Search"
The first row shows you the results for your exact phrase. In the case of cake pops – 368,000 people search this term on Google every month. This is a lot of people! Granted, not all these people are looking to buy, but it’s a great indication of the popularity of my product.
The next set of information is Keyword Ideas. This is the area where you can find alternative keywords for your title listing.
The cake pop results tell me a couple of things.
- Most people are searching for recipes or tutorials on making cake pops
- When searching for cake pops, people like to enter in the occasion they are shopping for
- Baby boy cake pops, bridal shower cake pops, etc.
- They also like to look for the ingredients – red velvet cake pops, chocolate cake pops, etc.
When I go back to Etsy to write my product title, I’m going to try and incorporate the last two search methods as I come up with my title. I should also repeat the process with a variety of keywords to see which one yields the best results.
Actual Title Options
- "Cake Pops." This is a hugely popular term. A general rule of thumb is to make sure you have about 5,000 monthly searches. In this case we have over 300K.
- I want to tell people what the occasion is. So I could add “Baby Shower” to the title
- People want to know what’s inside that pretty frosting. So my title becomes “Baby Shower Cake Pops, Dark Chocolate Cake Pops”
Keep in mind that the closer the keywords are to the front of your title, the more weight it gets. So I might want to rearrange my title to put cake pop at the front: Cake Pops: Baby Shower Cake Pops made with Dark Chocolate.
And that’s it! No need to be cutesy or creative with your titles. Pour all your creativity into your product and the product photo - that’s what pulls people into your listing. The title is more for the robots – so speak their language with tons of key phrases!
Thank you, Natalie, your posts are always so enlightening!
And stay tuned for Part 3 of our series...
Natalie is a craft-a-holic with a wickedly nerdy marketing streak. Her blog, MoxieTonic.com is the love child of her two passions - educating, enlightening and empowering Etsy-shops owners towards greater success through tried and true business practices. Check out the blog or follow her on Facebook.
Also, if you are an Etsy shop owner and haven't joined our Catch My Party Stuff Etsy team, please do so! We have a lot of great stuff planned.